Rhetorical analysis: Strategies of Car Promotion in Newspaper Advertisements

ADMASARI, CLAUDIA GABBY (2018) Rhetorical analysis: Strategies of Car Promotion in Newspaper Advertisements. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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Abstract

Nowadays, advertising media is very influential on a product. how the image of a product is built and can attract consumers. therefore, the language of advertisements and visual images is important for building the image. through visuals, consumers can become interested in knowing the product more deeply. so that advertisers hope, consumers are also interested in buying the products they offer. in car advertisements, language or attractive advertising offers become an attraction for consumers. how the bidding language they use and what visual images they display, especially in print media, is very important because advertisers must build images only from an image.

Item Type: Thesis (Other)
Subjects: > 650 Management > 658 Management > Sales promotion
Divisions: Faculty of Language and Art > Department of English Literature
Depositing User: Mr Lucius Oentoeng
Date Deposited: 16 Apr 2019 10:10
Last Modified: 16 Apr 2019 10:10
URI: http://repository.unika.ac.id/id/eprint/18938

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