Manajemen Personal Branding Nabila Julianti sebagai Selebgram Gaya Hijab Bohemian di Media Sosial Instagram

Octasalvia, Qory Linda (2018) Manajemen Personal Branding Nabila Julianti sebagai Selebgram Gaya Hijab Bohemian di Media Sosial Instagram. Other thesis, Unika Soegijapranata Semarang.

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Abstract

Hijab fashion trends growing with the presence of social instagram that created a celebrity instagram. One the famous hijab fashion celebrity instagram in Semarang is Nabila Julianti. She is a selebgram (celebrity instagram), model and make up artist and she always presence with bohemian hijab style. Nabila uses @nabilajuly to be herinstagram name to bulid her personal brand. Personal Brand is a part of communication science that give the influence to the public how creating a personal brand herself. The research used qualitative method that got an interview from the resource and documentation study in instagram @nabilajuly. For data analysis, researcher did reduction of the data and then presented the data, made the conclusion, then verified of it. The result of research Nabila build a personal brand started from planning, organizing, action and supervising. So, she can share about a massage that hijab celebrity instagram mix match bohemian style. The key word : management, personal brand,social media, instagram, celebritiy instagram

Item Type: Thesis (Other)
Subjects: 000 Computer Science, Information and General Works > 050 News media, journalism, publishing
Divisions: Faculty of Law and Communication > Department of Communication Science
Depositing User: Mr Lucius Oentoeng
Date Deposited: 16 Jan 2019 07:20
Last Modified: 16 Jan 2019 07:20
URI: http://repository.unika.ac.id/id/eprint/17700

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