THE VISUAL AND TEXTUAL ANALYSIS OF MAKEUP ADVERTISEMENTS IN INDONESIA COSMOPOLITAN NOVEMBER 2015 AND 2016

Parera, Veronika Daflorensia (2018) THE VISUAL AND TEXTUAL ANALYSIS OF MAKEUP ADVERTISEMENTS IN INDONESIA COSMOPOLITAN NOVEMBER 2015 AND 2016. Other thesis, Unika Soegijapranata Semarang.

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Abstract

As a popular culture, advertisements have a member of media to promote products. One of those media is women magazine. This thesis makes use one of the most globalized women magazines, i.e. the Cosmopolitan. Being an Indonesian, the researcher chose to analyze the November 2016 and November 2016 of the Indonesia Cosmopolitan as her main data. With the most popular product being advertised in the magazine as makeup, this thesis analyzed 28 makeup advertisements. Through a semiotic analysis from Roland Barthes, it is found that (1) consumers prefer to see advertisements that focus more on the products rather than the beautiful models; (2) the most favorable colors used by advertisers is white because it signifies cleanliness and purity which are essential in makeup; (3) the type of color and font used in the text is mostly black or red and in Calibri or San Serif typografi to support the seriousness and trustworthiness of the makeup products, (4) the most frequent makeup products are from the U.S. followed by Korean, Japan, Indonesia, and France; and (5) the most favorable used to persuade consumers are those that denotes (a) cleanliness, (b) sexiness, and (c) trustworthiness.

Item Type: Thesis (Other)
Subjects: > 650 Management > 659 Advertising and public relations
Divisions: Faculty of Language and Art > Department of English Literature
Depositing User: Mr Lucius Oentoeng
Date Deposited: 10 Jul 2018 08:01
Last Modified: 10 Jul 2018 08:01
URI: http://repository.unika.ac.id/id/eprint/16610

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