Retnawati, Berta Bekti and Supatra, Michelle Indriyanti PENGARUH TANGGAPAN KONSUMEN TERHADAP RITEL MODERN BARU 2010 DI KOTA SEMARANG TERHADAP PERUBAHAN PERILAKU PEMBELIAN (Studi Perempuan Pekerja di Semarang). This study aims to analysis responses women workers in new retail presence in the city of Semarang. The type of data used are primary data using questionnaire data collection method that guided the interviews. As for the data analysis techniques, for the, 13 (2).