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Sebastian, Stefan Hans (2015) Pengaruh Brand Awareness, Perceived Quality, Brand Association, dan Brand Loyalty terhadap Brand Equity Perusahaan Toko Roti (Studi pada Konsumen Toko Roti Virgin Jalan Parang Kusumo Raya No. 18 Tlogosari Semarang). Other thesis, Prodi Manajemen Unika Soegijapranata.