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ADITYAWARMAN, RAKKA (2022) PERSEPSI KONSUMEN TERHADAP INTERACTIVITY, ACCESSIBILITY, ENTERTAINMENT, INFORMATIVENESS, IRRITATION, CREDIBILITY IKLAN VIDEO DAN MINAT BELI (STUDI KASUS PADA PT. ASURANSI JIWA GENERALI CABANG SEMARANG). Other thesis, Universitas Katholik Soegijapranata Semarang.