ANALISIS LOYALITAS MEREK SABUN CAIR BIORE

Cahyono, Nugroho Bia (2010) ANALISIS LOYALITAS MEREK SABUN CAIR BIORE. Other thesis, Fakultas Ekonomi dan Bisnis Universitas Katolik Soegijapranata.

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Abstract

ABSTRAKSI Skripsi ini berjudul “Analisis Loyalitas Merek Sabun Cair Biore” dengan permasalahan yaitu bagaimana tanggapan konsumen terhadap faktor-faktor yang dapat mempengaruhi untuk memilih merek sabun cair Biore dan bagaimanakah loyalitas konsumen terhadap merek sabun cair Biore. Berdasarkan hasil penelitian dapat disimpulkan masih banyaknya jumlah switcher yang dikarenakan munculnya banyak pesaing sabun cair sejenis di pasaran.

Item Type:	Thesis (Other)
Subjects:	600 Technology (Applied sciences) > 650 Management > 659 Advertising and public relations > Brands
Divisions:	Faculty of Economics and Business > Department of Management
Depositing User:	Mr Lucius Oentoeng
Date Deposited:	04 May 2016 03:57
Last Modified:	04 May 2016 03:57
URI:	http://repository.unika.ac.id/id/eprint/9020

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