SUHARTO, MERRY YULIANA (2011) PENGARUH KELENGKAPAN BARANG, HARGA, LOKASI, KUALITAS BARANG, PELAYANAN DAN DISPLAY TOKO TERHADAP MINAT BELI PADA TOKO MAS “MORO TRISNO” PURWODADI. Other thesis, Prodi Manajemen Unika Soegijapranata.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh antara variabel Kelengkapan Barang, Harga, Lokasi Toko, Kualitas Barang, Pelayanan, Display (Penataan) Toko, terhadap Minat Beli Konsumen pada Toko Mas “Moro Tresno”, Purwodadi baik secara parsial maupun simultan (bersama-sama). Sampelnya adalah 100 orang responden yang merupakan konsumen Toko Mas “Moro Tresno”,
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | 300 Social Sciences > 330 Economics |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | Mrs. Frederika Kristin |
| Date Deposited: | 25 Apr 2016 09:01 |
| Last Modified: | 25 Apr 2016 09:01 |
| URI: | http://repository.unika.ac.id/id/eprint/8921 |
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