CATTLEYA, OEI, JESSICA (2023) FEMALE YOUNG ADULTS’ PERCEPTIONS OF ONLINE SHOPPING. Other thesis, Universitas Katholik Soegijapranata Semarang.
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Abstract
Online shopping has become one of modern people’s lifestyle. This paper is conducted to find out the perceptions of female students of the Faculty of Language and Arts Soegijapranata Catholic University who choose to shop online. The data was collected using a questionnaire distributed to 30 female students, and an interview with 10 participants was done to get deeper data. The result shows that participants buy things in online shops for some reasons, such as the possibility to shop from home at any time. Moreover, they can get a wider selection of products online, detailed product information, and price advantages. They can shop easily, avoid crowded markets, get user/expert reviews about products, take as much time as they want, and feel ashamed if they do not buy. However, they do not do online shopping as they can control their spending, or the product is unique, and it is not because of their lifestyle.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | 400 Language |
| Divisions: | Faculty of Language and Art > Department of Englishpreneurship |
| Depositing User: | mr AM. Pudja Adjie Sudoso |
| Date Deposited: | 04 Oct 2023 02:05 |
| Last Modified: | 04 Oct 2023 02:05 |
| URI: | http://repository.unika.ac.id/id/eprint/33082 |
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