INOVASI STRAP JAM TANGAN BERBAHAN KAIN NUSANTARA

HANDAYANI, YOHANA RISKA (2023) INOVASI STRAP JAM TANGAN BERBAHAN KAIN NUSANTARA. Other thesis, Universitas Katholik Soegijapranata Semarang.

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Abstract

Adapun tujuan dari penelitian ini adalah untuk mengetahui proses inovasi strap jam tangan berbahan kain Nusantara. Inovasi strap jam tangan berbahan kain Nusantara ini menggunakan kain Nusantara yaitu dengan kain Batik, kain Tenun dan kain Lurik. Proses inovasi strap jam tangan berbahan kain Nusantara dilakukan melalui 5 tahap yaitu idea generation, opportunity recognition, idea evaluation, development, dan commercialization. Berdasarkan tahap-tahap proses inovasi maka produk inovasi strap jam tangan berbahan kain Nusantara ini dapat tercipta dan dipasarkan dengan mudah melalui media sosial dimana berdasarkan hasil kuesioner yang telah dibagikan kepada responden media sosial merupakan salah satu cara yang paling efektif dan efisien untuk responden mengetahui produk inovasi strap jam tangan berbahan kain Nusantara.

Item Type: Thesis (Other)
Subjects: 600 Technology (Applied sciences) > 650 Management > 658 Management
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: mr AM. Pudja Adjie Sudoso
Date Deposited: 15 Mar 2023 02:45
Last Modified: 05 Nov 2024 02:11
URI: http://repository.unika.ac.id/id/eprint/31020

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