Hartowibowo, Geoffrey Adrian (2022) STRATEGI PENGEMBANGAN BISNIS GEOFF CARD SHOP MENGGUNAKAN ANALISIS SWOT. Other thesis, Universitas Katholik Soegijapranata Semarang.
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Abstract
Penelitian bertujuan untuk mengetahui strategi pengembangan bisnis Geoff Card Shop menggunakan Analisis SWOT. Sampel berjumlah 11 orang yakni pemilik dan konsumen membeli Geoff Card Shop. Metode pengumpulan data dengan wawancara dan kuesioner. Hasil penelitian menyatakan bahwa Geoff berada di sel I yang dikendalikan dengan strategi grow and build (tumbuh dan berkembang). Strategi yang digunakan yaitu penetrasi pasar dan pengembangan produk.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | 600 Technology (Applied sciences) > 650 Management > Business Performance > Business plan |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | mr AM. Pudja Adjie Sudoso |
| Date Deposited: | 06 Dec 2022 02:43 |
| Last Modified: | 06 Dec 2022 02:43 |
| URI: | http://repository.unika.ac.id/id/eprint/30290 |
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