Anugrah, Novaza (2022) MILLENNIALS’ PERCEPTIONS OF PHOTO PRODUCTS AND ONLINE CUSTOMER REVIEW ON SHOPEE. Other thesis, Universitas Katholik Soegijapranata Semarang.
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Abstract
In the present circumstances, technological advancement facilitates people in many ways including purchasing the products via online through the relevant shopping platforms. More interestingly, millennials unavoidably dominate and are labelled as the highest percentage in purchasing the products on Shopee. Shopee offers the service between the sellers and buyers in having a transaction process without seeing one another. This study aims to examine millennials perceptions of Photo Products and Online Customer Review on Shopee. The type of research employed was quantitative research and the purposive sampling used as the data collection technique. This research was conducted by distributing questionnaires to 50 millennial respondents. The result of this research denotes that the respondents have positive perceptions of Photo Products and Online Customer Review on the Shopee platform.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | 400 Language > 420 English & Old English language |
| Divisions: | Faculty of Language and Art > Department of Englishpreneurship |
| Depositing User: | mr AM. Pudja Adjie Sudoso |
| Date Deposited: | 21 Mar 2022 08:36 |
| Last Modified: | 21 Mar 2022 08:36 |
| URI: | http://repository.unika.ac.id/id/eprint/28229 |
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