Ananthya, Shenia Ratna (2021) WOMEN BEAUTY IMAGE IN INDONESIAN LOCAL TV COSMETICS ADVERTISEMENT. Other thesis, Universitas Katholik Soegijapranata Semarang.
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Abstract
Beauty is used as a medium to promote cosmetics and other beauty products. The close association between women and their aspiration to youth and beauty causes beauty product manufacturers to produce ads that promise those who use the product to be more beautiful. The purpose of this study is to show what kind of beauty images are represented by the local cosmetic ads aired on television. Qualitative analysis was used to answer the research question. From the research result, five Indonesian local brands display the image of female beauty that is slightly different to one another because they display the characteristics of each product. Image of beauty according to Wardah is that beauty can also appear from within. Emina’s image of a female beauty is focusing on teenage girls who have healthy skin, without acne and blackheads. MS GLOW shows the beauty image of middle-aged women who can still look beautiful, away from wrinkles and dark spots, because they maintain their healthy skin. Female beauty image of VIVA Cosmetic’s products advertisement is a woman who has moist, bright and fresh facial skin. Y.O.U’s beauty image is a woman with radiant, Clean, and fresh facial skin. Through advertisements on television, these five local brands try to convince Indonesian women that their products can help to meet the existing beauty images.
| Item Type: | Thesis (Other) |
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| Subjects: | 400 Language |
| Divisions: | Faculty of Language and Art > Department of English Literature |
| Depositing User: | mr AM. Pudja Adjie Sudoso |
| Date Deposited: | 13 Oct 2021 05:50 |
| Last Modified: | 13 Oct 2021 05:50 |
| URI: | http://repository.unika.ac.id/id/eprint/27089 |
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