SANJAYA, EDWIN (2020) A STUDY OF THE INFLUENCING FACTORS ON REPURCHASE INTENTION IN AN OMNI-CHANNEL SERVICE, THE CASE OF GOJEK IN INDONESIA. Masters thesis, UNIKA SOEGIJAPRANATA SEMARANG.
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Abstract
Nowadays,lots of companies compete to win their consumers' hearts so they become loyal to the company. Innovation is always done by companies to provide the best service. The omnichannel concept is one of innovation that suitable for this era. Omnichannel is an operational concept within a company where companies can provide and excellent shopping experience for their customers because the existing channels are well connected abd seamless. However,sometimes the reality is not the same that expected before . Even though companies have implemented this omnichannel system, sometimes they still fail to engage more customers. Therefore, the purpose of this study is to determine the factors that influence repurchase intention so that later in can hel researchers and also from the managerial side to use existing factors to manage the strategy
| Item Type: | Thesis (Masters) |
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| Subjects: | 600 Technology (Applied sciences) > 650 Management > 658 Management |
| Divisions: | Graduate Program in Management |
| Depositing User: | ms Wiwien Vieragustin Maria |
| Date Deposited: | 25 May 2021 08:15 |
| Last Modified: | 25 May 2021 08:15 |
| URI: | http://repository.unika.ac.id/id/eprint/25089 |
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