Mengubah Mindset Generasi Milenial terhadap Credit Union Dengan Pendekatan Cognitive Behavior

WIDHIANINGTANTI, L. TRISNI (2020) Mengubah Mindset Generasi Milenial terhadap Credit Union Dengan Pendekatan Cognitive Behavior. Universitas Katolik Soegijapranata. (Unpublished)

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Abstract

ABSTRACT Credit Union (CU) is a microfinance institution that is based on three principles, namely independence, solidarity, and education. CU is one of the key pillars of the Indonesian economy that helps people develop their businesses and provides financial literacy to their members. In order for CU operations to remain sustainable, CU needs to expand its market. One of the targets for their market expansion is the millennial generation, which in the next few years will dominate Indonesia's population. Unfortunately, nowadays many millennials do not know about CU and do not understand the positive impact it has. The purpose of this program is to introduce CU to the millennials so that there is an attitude change of millennials in regard to CU. This program is conducted in two days, the first day is a lecture by experienced speakers and ends with the making of the personal action plan, while the second day is the discussion about their action plan. Participants consisted of 33 millennials. The difference in Millenials' attitudes between the before and after training was tested by the non-parametric Wilcoxon signed-rank test. Results showed that there was an increase in overall attitudes (to join CU and entrepreneurship) among the participants. It can be concluded that this program succeeded in increasing participants' interest in joining CU and entrepreneurship. KEYWORDS cognitive-behavior, credit union, cooperatives, millenial generation

Item Type: Other
Subjects: 300 Social Sciences > 302 Industrial psychology
Divisions: Faculty of Psychology
Depositing User: Ms Lucia Trisni Widhianingtanti
Date Deposited: 10 Feb 2021 05:49
Last Modified: 11 Feb 2021 03:49
URI: http://repository.unika.ac.id/id/eprint/23603

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