Yunita, Elisabeth (2014) CODE SWITCHING IN ONLINE SHOPPING TROUGH FACEBOOK AND BLACKBERRY IN SEMARANG REGION. Other thesis, PRODI SASTRA INGGRIS UNIKA SOEGIJAPRANATA.
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Abstract
This study on code switching is conducted to find out the kinds of code switching used in online shopping through Facebook and Blackberry in Semarang region and the English words the online sellers mostly used. This is a qualitative study as it investigates a special case of online shopping in Semarang. The data were collected from online shopping broadcasts in the writer’s Blackberry Messenger and Facebook. Based on the data from the broadcast of ten online shops the writer found that sellers used intra-sentential code switching (79.45 percent) more frequently than inter-sentential codeswitching (20.54 percent). Further analysis of the intra-sentential code switching revealed out of 141 English words, nouns are the most common parts of speech (43.97 percent), noun phrases (19.86 percent), adjectives (14.89 percent) and verbs (12.06 percent). Besides, it is found that the use of English words can be classified into three: Borrowed words, online shopping jargons, and other random words commonly used in online interaction. In this research, the writer found 15 inter-sentential code switching and most of the sentences are imperative. In other words, the advertisers code switched to give instructions to the readers or customers. Among the words used in online shopping, the words order and sold are used more often than other words. This is due to the fact that the words are very essential in trading or business.
| Item Type: | Thesis (Other) |
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| Subjects: | 400 Language > 420 English & Old English language |
| Divisions: | Faculty of Language and Art > Department of English Literature |
| Depositing User: | Mrs Fransiska Septiana |
| Date Deposited: | 28 Aug 2015 08:50 |
| Last Modified: | 28 Aug 2015 08:50 |
| URI: | http://repository.unika.ac.id/id/eprint/937 |
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