ANALISIS BRAND LOYALTY PASTA GIGI MEREK PEPSODENT

NOVIANTO, VIRSA (2006) ANALISIS BRAND LOYALTY PASTA GIGI MEREK PEPSODENT. Other thesis, Fakultas Ekonomi Dan Bisnis Universitas Katolik Soegijapranata.

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Abstract

Loyal tidaknya konsumen terhadap suatu merek perusahaan sangat tergantung pada kemampuan manajemen perusahaan dalam mengelola faktor-faktor yang mempengaruhi kesetiaan merek (Satiifaction, Habitual behavior, Commitment, Liking of the brand dan Switcher). Pada penelitian ini, kesetiaan konsumen adalah pada Pep soden. Hasil penelitian menunjukkan bahwa, pada variabel switcher sebanyak 27,68 %. Pada variabel habitual sebanyak 68,20 %. Pada variabel satisfaction sebanyak 64,07 %. Pada variabelliking the brand sebanyak 11,77 %. Pada variabel committed sebanyak 39,29 %.

Item Type:	Thesis (Other)
Subjects:	300 Social Sciences > 330 Economics
Divisions:	Faculty of Economics and Business > Department of Management
Depositing User:	Mr Lucius Oentoeng
Date Deposited:	04 May 2016 04:04
Last Modified:	04 May 2016 04:04
URI:	http://repository.unika.ac.id/id/eprint/9040

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