ANALISIS FAKTOR YANG BERPENGARUH PADA PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK MIE INSTAN MEREK INDOMIE ( Studi Pada Mahasiswa Unika Soegijapranata Semarang Yang Indekos )

Kurniawan, Ricky Kurniawan (2008) ANALISIS FAKTOR YANG BERPENGARUH PADA PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK MIE INSTAN MEREK INDOMIE ( Studi Pada Mahasiswa Unika Soegijapranata Semarang Yang Indekos ). Other thesis, Prodi Manajemen Unika Soegijapranata.

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Abstract

Berkembangnya bisnis di bidang makanan siap saji, merupakan keadaan yang mendukung kondisi permintaan mie instan di pasar domestik dalam beberapa tahun terakhir. Kondisi permintaan mie domestik yang tinggi dan adanya orientasi ekspor ke pasar luar negeri telah menciptakan lahan investasi yang lebih terbuka lebar untuk industri pengolahan mie instan, termasuk perluasan modernisasi industri yang sudah ada.

Item Type: Thesis (Other)
Subjects: 100 Philosophy and Psychology > 150 Psychology > 158 Applied psychology > Decision Making
Divisions: Faculty of Economics and Business > Department of Management
Faculty of Economics and Business > Department of Taxation
Depositing User: Mrs Ratnasasi Wijayanti
Date Deposited: 12 Apr 2016 08:56
Last Modified: 12 Apr 2016 08:56
URI: http://repository.unika.ac.id/id/eprint/8386

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