ANALISIS PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, ASOSIASI MEREK, DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL SUZUKI

Harsono, Birgitta Ratna Gandarum (2014) ANALISIS PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, ASOSIASI MEREK, DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL SUZUKI. Other thesis, Prodi Manajemen Unika Soegijapranata.

Preview	Text (COVER) 11.32.0012 Birgitta Ratna COVER.pdf Download (205kB) | Preview
	Text (BAB I) 11.32.0012 Birgitta Ratna BAB I.pdf Restricted to Registered users only Download (202kB)
	Text (BAB II Available Document Only in Soegijapranata Catholic University) 11.32.0012 Birgitta Ratna BAB II.pdf Restricted to Repository staff only Download (252kB)
	Text (BAB III Available Document Only in Soegijapranata Catholic University) 11.32.0012 Birgitta Ratna BAB III.pdf Restricted to Repository staff only Download (203kB)
	Text (BAB IV Available Document Only in Soegijapranata Catholic University) 11.32.0012 Birgitta Ratna BAB IV.pdf Restricted to Repository staff only Download (548kB)
	Text (BAB V Available Document Only in Soegijapranata Catholic University) 11.32.0012 Birgitta Ratna BAB V.pdf Restricted to Repository staff only Download (176kB)
Preview	Text (DAFTAR PUSTAKA) 11.32.0012 Birgitta Ratna DAFTAR PUSTAKA.pdf Download (215kB) | Preview
Preview	Text (LAMPIRAN) 11.32.0012 Birgitta Ratna LAMPIRAN.pdf Download (207kB) | Preview

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh elemen-elemen ekuitas merek yang meliputi kesadaran merek, persepsi kualitas, asosiasi merek dan loyalitas merek terhadap keputusan pembelian mobil Suzuki dari konsumen Suzuki Ertiga pada tahun 2013 di PT. Duta Cemerlang Motor Semarang. Penelitian ini dianalisis menggunakan regresi berganda dengan hasil tidak ada pengaruh persepsi kualitas dan loyalitas merek, serta terdapat pengaruh kesadaran merek dan asosiasi merek terhadap keputusan pembelian mobil Suzuki.

Item Type:	Thesis (Other)
Subjects:	100 Philosophy and Psychology > 150 Psychology > 158 Applied psychology > Decision Making
Divisions:	Faculty of Economics and Business > Department of Management
Depositing User:	Mrs Ratnasasi Wijayanti
Date Deposited:	28 Aug 2015 10:24
Last Modified:	28 Aug 2015 10:24
URI:	http://repository.unika.ac.id/id/eprint/826

Actions (login required)

View Item