IMPULSE BUYING BEHAVIOR TERHADAP PRODUK PAKAIAN PADA MAHASISWI UNIKA SOEGIJAPRANATA SEMARANG DITINJAU DARI KONSEP DIRI

USMAN, RIZCHIE FATHRIANI (2009) IMPULSE BUYING BEHAVIOR TERHADAP PRODUK PAKAIAN PADA MAHASISWI UNIKA SOEGIJAPRANATA SEMARANG DITINJAU DARI KONSEP DIRI. Other thesis, PRODI PSIKOLOGI UNIKA SOEGIJAPRANATA.

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Abstract

Penelitian ini bertujuan untuk mengetahui adanya hubungan konsep diri dengan impulse buying behavior terhadap produk pakaian. Penelitian ini dilakukan di Universitas Katolik Soegijapranata Semarang. Pengambilan sample dengan teknik sampling Incidental Proporsional Sampling. Responden pada penelitian ini adalah mahasiswi Universitas Katolik Soegijapranata Semarang. Alat ukur dalam penelitian ini berupa skala Konsep Diri, skala Impulse Buying Behavior terhadap produk pakaian.

Item Type:	Thesis (Other)
Subjects:	100 Philosophy and Psychology > 150 Psychology > 152 Perception, movement, emotions & drives > Self Concept
Divisions:	Faculty of Psychology > Department of Psychology
Depositing User:	Ms. Claudia Cynthia Tan
Date Deposited:	28 Oct 2015 01:52
Last Modified:	28 Oct 2015 01:52
URI:	http://repository.unika.ac.id/id/eprint/5195

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