KARTIKA, SILVIA (2012) PERSEPSI KONSUMEN PEREMPUAN TERHADAP PRODUK YOGURT “SOUR SALLY” DILIHAT DARI KARAKTERISTIK STIMULIELEMEN INDRAWI DAN ELEMEN STRUKTURAL. Other thesis, Prodi Manajemen UNIKA Soegijapranata.
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Abstract
Penelitian ini merupakan penelitian deskriptif yang bertujuan untuk mengetahui persepsi konsumen perempuan terhadap produk yogurt Sour Sally dilihat dari karakteristik stimuli, elemen indrawi dan elemen struktural. Penelitian ini juga bertujuan untuk...
| Item Type: | Thesis (Other) |
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| Subjects: | 300 Social Sciences > 330 Economics |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | Ms. Junia Laksmana |
| Date Deposited: | 28 Oct 2015 01:52 |
| Last Modified: | 28 Oct 2015 01:52 |
| URI: | http://repository.unika.ac.id/id/eprint/5189 |
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