ANALISIS PENGARUH KUALITAS JASA DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS (Studi kasus pada Makro Cash & Carry Wholesale Semarang)

SARDJONO, ISMULJANTO (2008) ANALISIS PENGARUH KUALITAS JASA DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS (Studi kasus pada Makro Cash & Carry Wholesale Semarang). Masters thesis, PROGDI MAGISTER SAINS MANAJEMEN UNIKA SOEGIJAPRANATA.

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Abstract

Perkembangan pesat di Indonesia, mengisyaratkan adanya beberapa permasalahan menarik untuk dicermati. Sekarang ini, jumlah pusat perbelanjaan terus meningkat. Perubahan paradigma produk ke paradigma konsumen telah membawa banyak perubahan manajemen untuk mencapai kemampuan bersaing yang berkelanjutan. Data penelitian diperoleh melalui kuesioner dari 102 responden.

Item Type:	Thesis (Masters)
Subjects:	700 Arts and Recreation > 720 Architecture > 725 Public structures > Recreation facilities
Divisions:	Graduate Program in Management
Depositing User:	Mrs. Frederika Kristin
Date Deposited:	19 Oct 2015 01:54
Last Modified:	19 Oct 2015 01:54
URI:	http://repository.unika.ac.id/id/eprint/4293

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