HANDOKO, REYNARD KENT (2023) CHALLENGES IN PROMOTING THE BRIGHT ENGLISH, AN ENGLISH COURSE IN SEMARANG. Skripsi thesis, UNIVERSITAS KATOLIK SOEGIJAPRANATA.
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Abstract
During the writer’s internship program, the writer identified challenges in promoting The Bright English, an English course in Semarang, focusing on developing strategic solutions. Qualitative methods are used to analyze competitive markets, identify target audiences, increase online presence, adapt to technology trends, build trust and credibility, and develop effective communications strategies. The results of this internship report highlight the importance of developing a more evident unique proposition, adapting the curriculum to Semarang's cultural diversity, and implementing a strong digital marketing strategy to win market competition and increase the attractiveness of The Bright English as a leading English course institution in the city. During the internship program, the writer discovered the tough challenges faced by The Bright English in a very competitive market. This is important for overcoming challenges such as market competition, target audience identification, online presence, adapting to technology trends, building trust and credibility, and effective communication strategies. These findings underscore the need for a strategic focus on student retention and satisfaction.
| Item Type: | Thesis (Skripsi) |
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| Subjects: | 400 Language |
| Divisions: | Faculty of Language and Art > Department of Englishpreneurship |
| Depositing User: | Ms Cristina Mayasari |
| Date Deposited: | 04 Jul 2024 02:43 |
| Last Modified: | 04 Jul 2024 02:43 |
| URI: | http://repository.unika.ac.id/id/eprint/35821 |
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