SETIAWAN, BENEDICTUS AGUNG (2005) AN ANALYSIS OF PRINTED ADVERTISEMENT THROUGH SEMIOTIC APPROACH USING PIERCE’S MODEL OF SIGN A Thesis Presented as Partial Fulfillment as the Requirements to Obtain The Sarjana Dedree in The Faculty of Letters Study Programme. Other thesis, PROGDI FAKULTAS SASTRA.
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Abstract
In advertising world, the way to reveals what is being advertised become the main purposes. It is become important to the readers to know each element in advertisement such as pictures and words especially on printed advertisement. In relation to the pictures, most of the readers have difficulties to interpreted the pictures. A study dealing with the pictures on printed advertisement is interesting and worth doing. To avoid these problem, the study of sign (semiotic) is needed. The purpose is to classify the interpretation of the pictures into icon, index and symbol. The interpretation and the process of categorizing into icon, index and symbol help the readers to know what is being advertised. The purpose of this study are to know what is being advertised through the interpretation of the pictures and classify the interpretations into theory of sign using icon, index and symbol in order to know the relationship between one picture to other picture, so the readers could know what is being advertised. The writer conducted this research by designing a questionnaire. After a pilot study, the writer distributed the questionnaires to the respondents which consist of the student of Faculty of Letters from 1999- 2004. The writer analyzed the data with the descriptive statistic to the questionnaires. The result of the study show that the student could interpret the pictures and than the interpretation could categorized into icon, index and symbol. The student also knows the relationship between one picture to other picture and it is help them to know what is being advertised.
| Item Type: | Thesis (Other) |
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| Subjects: | 800 Literature > 820 English and Old English literatures |
| Divisions: | Faculty of Language and Art > Department of English Literature |
| Depositing User: | Mrs. Frederika Kristin |
| Date Deposited: | 28 Sep 2015 02:12 |
| Last Modified: | 28 Sep 2015 02:12 |
| URI: | http://repository.unika.ac.id/id/eprint/3466 |
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