CARRIE, JULIANNE (2023) PENGARUH BRAND AMBASSADOR DAN TESTIMONI ONLINE PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE AVOSKIN. Other thesis, Universitas Katholik Soegijapranata Semarang.
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Abstract
Penelitian ini untuk mengetahui dan menganalisis “Pengaruh brand ambassador dan testimoni online pelanggan terhadap keputusan pembelian produk skincare avoskin”. Penelitian ini menggunakan metode pendekatan kuantitatif dengan menyebarkan kuesioner kepada 100 responden. Berdasarkan hasil uj f variabel independent brand ambassador, testimoni online pelanggan dan jenis kelamin berpengaruh secara simultan didapatkan hasil nilai sig 0.000 < 0.05 dan nilai
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | 600 Technology (Applied sciences) > 650 Management > 658 Management |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | mr AM. Pudja Adjie Sudoso |
| Date Deposited: | 08 Dec 2023 02:26 |
| Last Modified: | 08 Dec 2023 02:26 |
| URI: | http://repository.unika.ac.id/id/eprint/33866 |
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