CONCETTA, ALEXANDRA VANESSA (2023) STUDENTS’ PERCEPTION ON THE USE OF TIKTOK TO ADVERTISE RESTAURANTS IN SEMARANG. Other thesis, Universitas Katholik Soegijapranata Semarang.
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Abstract
The pandemic era has made everyone turn to the digital era, especially teenagers. The digital era also means marketing can be done in various ways, one of which is by using social media, such as TikTok. In recent years, TikTok application has overgrown among the public because of its exciting features. This has made many businesses start promoting their products through this TikTok application, including culinary businesses. This research is to reveal students' perception on the use of TikTok in advertising restaurants in Semarang. In order to get the data, this research used a qualitative method by conducting interviews with 10 FLA students. The interview questions were divided into 4 parts, namely student perceptions of restaurants, TikTok, advertisement videos, and restaurant advertisements on TikTok. The result is using TikTok to advertise a restaurant in Semarang is quite effective. Even though it is quite effective, there are several things that must be considered because it can affect the attractiveness of an advertisement. Among them are lighting, language, music, food appearance, information completeness, and duration.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | 400 Language |
| Divisions: | Faculty of Language and Art > Department of Englishpreneurship |
| Depositing User: | mr AM. Pudja Adjie Sudoso |
| Date Deposited: | 05 Oct 2023 07:34 |
| Last Modified: | 05 Oct 2023 07:34 |
| URI: | http://repository.unika.ac.id/id/eprint/33092 |
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