CONSUMER'S PERCEPTION OF PAW KITCHEN PACKAGING

WAHYUDI, ELSA YULIANTI (2023) CONSUMER'S PERCEPTION OF PAW KITCHEN PACKAGING. Other thesis, Universitas Katholik Soegijapranata Semarang.

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Abstract

Product packaging in general is a container or wrapper that has a product packaging in general is a container or wrapper that has the function of preventing or minimizing damage to the packaged product. Paw Kitchen has 2 packaging variants, thin wall and paper bowl. In this study the authors looked for perceptions about Paw Kitchen's concern for packaging that is more suitable for its products. Thin wall Researchers distribute questionnaires via Google form in the form of points to get data directly from consumers. This research used quantitative methods. The result of the study shows that the consumers have positive perception towards the use of proper and functional packaging. Consumers prefer to use paper bowls instead of thin walls. This is because paper bowls look more premium, are easy to carry due to their small size, and are eco-friendly. According to the data that has been processed, consumer perceptions of product image can also be built by paying attention to the function and form of packaging. This conclusion is drawn on the answers of consumers about the aspects that can make the product image visible

Item Type:	Thesis (Other)
Subjects:	400 Language
Divisions:	Faculty of Language and Art > Department of Englishpreneurship
Depositing User:	mr AM. Pudja Adjie Sudoso
Date Deposited:	04 Oct 2023 05:13
Last Modified:	04 Oct 2023 05:13
URI:	http://repository.unika.ac.id/id/eprint/33091

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