Theresia Dwi Hastuti, Theresia ARTIKEL ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH MENGGUNAKAN M-BANKING BERDASARKAN TEORI TAM. ARTIKEL ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH MENGGUNAKAN M-BANKING BERDASARKAN TEORI TAM.
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Abstract
This study aims to determine the positive influence of Perceived Ease of Use (PEOU), Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Subjective Norm (SN), Subjective Norm (SN) on Intention to Use (ITU), and To determine the positive effect of Attitude (A) on Intention to Use (ITU). The sample is 207 respondents using M-Banking in Yogyakarta. SEM AMOS is used and has an effect on attitudes (A) of M-Banking users, Subjective Norms (NS) have a positive effect on interest in using (ITU) M-Banking, Perceived ease of use (PEOU) has a positive effect on perceived benefits (PU). M-Banking, Perceived Benefit (PU) has a positive effect on Interest in Using (ITU) M-Banking, Subjective Norms (SN) has a positive effect on Perceived Benefit (PU) M-Banking, Subjective Norms (NS) there is a relationship with interest (ITU) ) M-Banking, Attitude (A) there is a relationship in (ITU) M-Banking. Keywords: Perceived ease of use (PEOU), perceived benefit (PU), attitudes (A), Subjective Norms (NS), interest in using (ITU), M-Banking
| Item Type: | Article |
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| Subjects: | 600 Technology (Applied sciences) > 650 Management > 657 Accounting |
| Depositing User: | Ms Theresia Dwihastuti |
| Date Deposited: | 29 Aug 2023 05:32 |
| Last Modified: | 29 Aug 2023 05:32 |
| URI: | http://repository.unika.ac.id/id/eprint/32482 |
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