ABELLITO, TIMOTHY (2023) AN ECOCRITICISM STUDY ON IKLAN NU GREEN TEA 2016 "HONEY SHAKE" 30S. Other thesis, Universitas Katolik Soegijapranata Semarang.
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Abstract
This study analyzed Iklan Nu Green Tea 2016 “Honey Shake 30S through the lens of ecocriticism, which examined how advertisements represented the relationship between humans and the nature. It was an interesting advertisement to be analyzed because it proved how humans and nature could support and give benefits to each other. In analyzing the advertisement, this study employed a qualitative method in doing a content analysis of the advertisement. The theory used in analyzing the ad was second wave ecocriticism, and the method of reading the ad was by use of Roland Barthes semiotics. This study found that 1) Iklan nu green tea 2016 "Honey Shake" 30S made use of AIDA's (Attract, Interest, Desire, and Action) advertisement strategy to become one of the most popular advertisements at the time, and 2) the advertiser used both visual and textual signs throughout the ad to encourage the viewer to care for the environment.
| Item Type: | Thesis (Other) |
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| Subjects: | 600 Technology (Applied sciences) > 650 Management > 658 Management > Marketing Management |
| Depositing User: | Mrs Christiana Sundari |
| Date Deposited: | 31 May 2023 05:20 |
| Last Modified: | 31 May 2023 05:20 |
| URI: | http://repository.unika.ac.id/id/eprint/31864 |
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