Christie, M.I. Aristya (2022) Trend Barbershop's Promotion Strategy to Attract Customers. Other thesis, Universitas Katholik Soegijapranata Semarang.

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Abstract

This research is related to the promotion of Trend Barber Shop strategy in attracting customers by using qualitative research methods. The data collection technique that the writer uses is interviews with the owner and ten customers of Trend Barber Shop. The discussion focused on the results of interviews regarding the steps for formulating promotional strategies and the stages of implementing the promotional strategies used by Trend Barbershop, as well as the results of interviews with customers about the promotional strategies used. From the interviews, it can be seen that Trend Barber Shop uses a promotional strategy by creating content for Instagram, WhatsApp business, Google business, installing neon boxes, and disseminating information through word of mouth.

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