Prasetyo, Stefany Wendy (2022) Customers' Opinion on the Scarlett Lotion Packaging. Other thesis, Universitas Katholik Soegijapranata Semarang.
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Abstract
This study aims to determine that the packaging of a product greatly affects the purchasing power of customers. There are many factors that make customers choose a product, but the packaging of a product is the most influential in the reason why the customer chooses the product. Especially for women, they tend to buy products because the packaging is attractive or cute. The author uses qualitative methods to collect data. The author collects data by interviewing customers from the Kosmetikmurahsmg27 store. From the results of customer interviews with Kosmetikmurahsmg27, it can be concluded that they bought Scarlett because of its attractive packaging.
| Item Type: | Thesis (Other) |
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| Subjects: | 400 Language |
| Divisions: | Faculty of Language and Art > Department of Englishpreneurship |
| Depositing User: | mr AM. Pudja Adjie Sudoso |
| Date Deposited: | 26 Oct 2022 08:59 |
| Last Modified: | 26 Oct 2022 08:59 |
| URI: | http://repository.unika.ac.id/id/eprint/29996 |
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