TIANA, DEA (2021) FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MAHASISWA MEMILIH JURUSAN AKUNTANSI BERDASARKAN THEORY OF PLANNED BEHAVIOUR. Other thesis, Universitas Katholik Soegijapranata Semarang.
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Abstract
Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi minat mahasiswa memilih jurusan akuntansi berdasarkan Theory Of Planned Behaviour. Teknik analisis data adalah regresi logistik. Penelitian ini membuktikan teori utama yang digunakan yaitu Theory of Planned Behaviour (TPB) bahwa faktor kelompok referensi (subjective norms), faktor motivasi intrinsik (attitudes), faktor persepsi pekerjaan akuntan (perceived behavioural control) dan faktor prestise profesional (perceived behavioural control) terbukti berpengaruh terhadap minat mahasiswa memilih jurusan akuntansi
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | 600 Technology (Applied sciences) > 650 Management > 657 Accounting |
| Divisions: | Faculty of Economics and Business > Department of Accounting |
| Depositing User: | mr AM. Pudja Adjie Sudoso |
| Date Deposited: | 24 Nov 2021 03:06 |
| Last Modified: | 24 Nov 2021 03:06 |
| URI: | http://repository.unika.ac.id/id/eprint/27451 |
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