Susanto, Poei Jovan Kurniawan Nanda (2021) PENGARUH DIMENSI ENTREPRENEURIAL MARKETING TERHADAP KINERJA UMKM PEDAGANG PAKAIAN DI KOTA SEMARANG. Other thesis, Universitas Katholik Soegijapranata Semarang.
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Abstract
Penelitian untuk mengetahui hubungan entrepreneurial marketing dengan kinerja UMKM. Teknik sampel secara purposive pada 30 UMKM dagang pakaian di Semarang. Secara parsial, proactiveness tidak berpengaruh terhadap kinerja UMKM . Innovativeness, opportunity focus, resource leveraging, customer intensity, value creation berpengaruh terhadap kinerja UMKM . Secara simultan, proactiveness, calculated risk-taking, innovativeness, opportunity focus, resource leveraging, customer intensity, value creation berpengaruh signifikan terhadap kinerja UMKM .
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | 300 Social Sciences > 330 Economics > Entrepreneurship |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | mr AM. Pudja Adjie Sudoso |
| Date Deposited: | 18 Nov 2021 02:31 |
| Last Modified: | 18 Nov 2021 02:31 |
| URI: | http://repository.unika.ac.id/id/eprint/27388 |
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