Stefanus, Jong and Agustini, Maria Yosephine Dwi Hayu (2019) Faktor- Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen di Virgin Cake & Bakery Tlogosari Semarang. JEMAP : Jurnal Ekonomi, Manajemen, Akuntansi dan Perpajakan, 2 (2). ISSN 2622-612X
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Faktor - Faktor yang Mempengaruhi Keputusan Pembelian Konsumen di Virgin Cake & Bakery Tlogosari Semarang.pdf - Published Version Download (312kB) | Preview |
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Abstract
This research aimed to know what factors and which one was the most effective in influencing the consumer purchasing decision in Virgin Cake & Bakery at Tlogosari Semarang. The sample number of research using purposive sampling was 70 respondents. Analysis conducted was descriptive. Result of analysis showed that there 22 factors affecting consumer purchasing decision. The factors were grouped in 5 factors namely product, service, price, location and information source.
| Item Type: | Article |
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| Subjects: | 300 Social Sciences > 330 Economics > Labor Economics > Labor Contract |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | Ms Dwi Hayu Agustini |
| Date Deposited: | 11 Nov 2021 03:09 |
| Last Modified: | 18 Jan 2023 05:59 |
| URI: | http://repository.unika.ac.id/id/eprint/27315 |
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