IGRECIA, MARIA ANNETTE (2021) STRATEGI KOMUNIKASI BANK SAMPAH KITIRAN DALAM MENGKAMPANYEKAN GERAKAN MENABUNG SAMPAH DI KAMPUNG YOSOROTO KOTA SOLO. Other thesis, Universitas Katholik Soegijapranata Semarang.
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Abstract
This study describes the communication strategy on the movement of save waste at the Kitiran Waste Bank. The purpose of this research is to determine and analyze the communication strategy of the movement to save waste in the Kitiran Waste Bank. The type of research used is qualitative research which will be described descriptively. Data collection techniques through observation, interviews, documentation. At the end of the research method, the researcher tested the validity of the data. Testing the validity of the data using triangulation that focuses on the source. The Kitiran Waste Bank may appear due to the dead (arid) environmental conditions of Kampung Yosoroto in 2015. In addition, household waste that is not done sorting waste, only thrown directly into the trash. This waste sorting that is not done causes the condition of the landfill to accumulate with waste. Piles of waste in the landfill Putri Cempo Solo every day there are 300 tons of waste coming in. The Kitiran Waste Bank was formed with the aim of reducing the waste problem through a communication strategy with the waste save movement. In the results that have been found, the communication strategy researcher that has been implemented establishes the focus of the role of the communicator who provides information or messages to the communicator related to the movement to save waste. The process of providing this information also requires channel assistance through the media. The media plays an important role in the communication strategy implemented by the Kitiran Waste Bank in driving the waste saving movement. At the end, all activities that have been carried out will have a changing effect on society related to the movement to save waste. The effect of these changes is through changes in knowledge, attitudes and behavior. Changes in the waste saving movement have an impact on the environment, social and economy.
| Item Type: | Thesis (Other) |
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| Subjects: | 300 Social Sciences > 302.2 Communication |
| Divisions: | Faculty of Law and Communication > Department of Communication Science |
| Depositing User: | mr AM. Pudja Adjie Sudoso |
| Date Deposited: | 18 Oct 2021 02:47 |
| Last Modified: | 18 Oct 2021 02:47 |
| URI: | http://repository.unika.ac.id/id/eprint/27152 |
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