Pangesti, Yohana Livia Ayuningtyas (2021) FEMALE YOUNG ADULT’S PERCEPTIONS OF TWO-PIECE AND COLOURFUL SWIMSUITS AND THEIR BUYING DECISION. Other thesis, Universitas Katholik Soegijapranata Semarang.
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Abstract
Perception is an opinion or thought of an individual. In business, the consumers’ perception about a product is important to decide whether they want to buy the product or not. The objectives of this study are to find out the female’s young adult perceptions of two-piece and colorful swimsuits, and their buying decision. The research was a quantitative research with the number of respondents of 63 female young adults. Data were analyzed by and interpreted based on the frequency distribution. The results of the questionnaire show that the respondents’ perceptions are positive to the statements that the two-piece and colourful swimsuit is comfortable, catchier and more trendy, suitable with the needs, and satisfying. The respondents responded that they were influenced by other women’s experience and their own decision in buying the product, but they were not influenced by the recommendation of other people. Lastly, the respondents’ buying decision follows the decision making process, which involves finding information on the product, evaluating the alternative product, and giving recommendations about the product to other people
| Item Type: | Thesis (Other) |
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| Subjects: | 100 Philosophy and Psychology > 150 Psychology > 152 Perception, movement, emotions & drives > Self Perception |
| Divisions: | Faculty of Language and Art > Department of Englishpreneurship |
| Depositing User: | mr AM. Pudja Adjie Sudoso |
| Date Deposited: | 14 Oct 2021 03:16 |
| Last Modified: | 14 Oct 2021 03:16 |
| URI: | http://repository.unika.ac.id/id/eprint/27106 |
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