PAMUNGKAS, STEVANUS DEONI (2020) IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PKBL PT TELKOMSEL KOTA SEMARANG DALAM MENINGKATKAN CITRA PERUSAHAAN. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.
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Abstract
In its implementation, CSR itself is part of business ethics which is carried out with the aim of providing mutual benefits to interested parties. The type of research used by the writer in this research is qualitative, using observation, interview and documentation techniques. Then analyzed using the interactive analysis of Miles and Huberman to determine the implementation of the Corporate Social Responsibility (CSR) program in improving the image of PT Telkomsel Semarang City. The results of this study indicate the CSR implementation of PT. Telkomsel Semarang City which has implemented PKBL activities in a good category, the PKBL Program provides benefits for fostered partners who are provided with business capital loans so that the public thinks that PT Telkom Kota Semarang is a company that is pro with the people, so that the company's image is getting better in the community.
| Item Type: | Thesis (Other) |
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| Subjects: | 600 Technology (Applied sciences) > 650 Management > Corporate Social Responsibility |
| Divisions: | Faculty of Law and Communication > Department of Communication Science |
| Depositing User: | mr Dwi Purnomo |
| Date Deposited: | 31 May 2021 06:44 |
| Last Modified: | 31 May 2021 06:44 |
| URI: | http://repository.unika.ac.id/id/eprint/24860 |
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