Yosep, Wimpy (2020) PROSES INOVASI VARIASI RASA PADA BUBUR AYAM SUKABUMI ODEON SEMARANG. Other thesis, Unika Soegijapranata Semarang.
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Abstract
Inovasi rasa bubur ayam di Bubur Ayam Sukabumi Odeon Semarang dengan menambahkan ebi dan bumbu-bumbu lain memberikan variasi rasa seafood. Proses inovasi dilakukan berdasarkan teori dari (Luecke, 2013:2 dalam Kristianto, 2017) : idea generation, opportunity recognition, idea evaluation, development, dan commercialization. Berdasarkan tahapan tersebut maka produk inovasi variasi rasa bubur ayam dapat tercipta dan dipasarkan.
| Item Type: | Thesis (Other) |
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| Subjects: | 600 Technology (Applied sciences) > 650 Management > 658 Management > Production Management |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | Mrs Christiana Sundari |
| Date Deposited: | 05 Jan 2021 05:43 |
| Last Modified: | 05 Jan 2021 05:43 |
| URI: | http://repository.unika.ac.id/id/eprint/23009 |
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