Nuryakin, Nuryakin and Retnawati, Berta Bekti Using Technological Relational Capabilities to Investigate Marketing Performance in International Wooden Market. Using Technological Relational Capabilities to Investigate Marketing Performance in International Wooden Market, 19 (7 (A)). pp. 2555-2563. ISSN 2555-2563.
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Abstract
This research aims to analyze the effect of technological relational capabilities on international market entry strategy and export marketing performance. This study used a sample of medium and large scale industry in wooden export market orientation in Jepara region. The paper proposes a conceptual model of the relationship between technological relational capabilities on export marketing performance. A purposive sample consisting mainly of wooden export market orientation was selected. The primary data were collected through a questioner, and AMOS was used to test for the hypothesis relationships. The findings concluded that technological relational capability positively effects on export marketing performance and international market entry strategy as the intervening between technological relational capabilities on export marketing performance.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | technological relational capabilities, international market entry strategy, marketing performance |
| Subjects: | 300 Social Sciences > 330 Economics |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | Ms Berta . |
| Date Deposited: | 18 Nov 2020 03:09 |
| Last Modified: | 18 Nov 2020 03:09 |
| URI: | http://repository.unika.ac.id/id/eprint/22775 |
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