PURNAMASARI, VENA and HASTUTI, THERESIA DWI and CHRISMASTUTI, AGNES ADVENSIA ENVIRONMENTAL PERSPECTIVE: A NEW PERSPECTIVE IN BALANCED SCORECARD. South East Asia Journal of Contemporary Business, Economics and Law, 5 (1). ISSN 2289-1560
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Abstract
The implementation CSR (Corporate Social Responsibility) does not optimal yet in Indonesia. It was happened cause by several factors first, Companies was imagined that CSR implementation will increase expense but not have direct effect to financial performance especially in short-term. Second, goverment doesn’t have evaluation and monitoring procedures that can push the company to do that. If these circumstances be allowed to happen in the long run, then industry will threaten the environment. Such as environmental degradation, natural disasters, etc. Added environmental perspective into BSC (balanced scorecard) may be able to turn of the company mindset about implementation of CSR. As kaplan and norton (1996) said that BSC it is not enough with four perspective. In this paper, we empirically analyze the effect of environmental perspective to four BSC perspectives. One hundred and twenty five data obtained from documentation method. Conceptually, we examine correlation of four perspective BSC, plus environment perspective, the new one. Secondary data supports that all non financial perspective of the BSC has a positive influence on the financial perspective. Environmental perspective is the only non financial perspective that does not influence on the financial perspective, but instead, financial perspective has positive effect on the environment perspective. This indicated, only the company with good financial performance more care and having attantion to the enviromental, and they have done better. This confirm what worried by the company about CSR implementation, that do not have a direct effect on financial perspective. For the future government and academia having a big homework to change this phenomenon
| Item Type: | Article |
|---|---|
| Subjects: | 600 Technology (Applied sciences) > 650 Management > 657 Accounting |
| Divisions: | Faculty of Economics and Business > Department of Accounting |
| Depositing User: | Mrs Rikarda Ratih |
| Date Deposited: | 13 Sep 2020 05:32 |
| Last Modified: | 13 Sep 2020 05:32 |
| URI: | http://repository.unika.ac.id/id/eprint/21950 |
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