ANGGRAENI, DEBORA DIAN MAYDIANA and SUCIARTO, ATHANASIUS SENTOT (2020) Pengaruh Gaya Hidup Berbelanja Dan Perilaku Hedonik Terhadap Pembelian Impulsif (Studi Pada Toko Belanja Online Shopee). JEMAP : Jurnal Ekonomi, Manajemen, Akuntansi dan Perpajakan, 1 (3). ISSN 2622-612X
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Abstract
This research aimed to test the effect of shopping lifestyle and hedonic behavior toward impulsive buying. Population researched here are students consuming shopee online shopping with sampel 100 taken by purposive sampling. It was obtained test result that respon toward shopping lifestyle was agree, average score 4.18. Average respon toward hedonic behavior was agree, 3.87. Average respon toward impulsive buying was agree, namely 3.92. Based on regression analysis, shopping lifestyle positively and significantly effected impulsive buying. Hedonic behavior also effected toward impulsive buying. The test result shopping lifestyle and hedonic behavior together significantly effected toward impulsive buying.
| Item Type: | Article |
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| Subjects: | 600 Technology (Applied sciences) > 650 Management > 658 Management > Consumer Behavior |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | Mrs Rikarda Ratih |
| Date Deposited: | 05 Sep 2020 07:07 |
| Last Modified: | 05 Sep 2020 07:07 |
| URI: | http://repository.unika.ac.id/id/eprint/21750 |
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