Brillianto, Petrus Brian (2019) Visitors’ Perception on Iconic Souvenir at Kota Lama Semarang. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.
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Abstract
This thesis entitled Visitors' Perception on Iconic Souvenir at Kota Lama Semarang is an outcome of a research that focuses on the perceptions of visitors of Kota Lama Semarang about Panel Decoupage and Postcard products. The objectives of the study are first, to know the visitors’ perception of iconic souvenirs (Panel Decoupage and Post Card) at Semarang Old Town., and second, to investigate the factors which motivate the visitors to buy the iconic souvenirs of Semarang Old Town. The informants of this research were local and foreign tourists. The instruments to collect the data were observation and interview. The data from observation and interview were analyzed qualitatively. The results of data analysis showed that the respondents had positive perceptions towards the product yet they had negative ones towards the historical messages on the products. There were internal and external factors which motivated the informants to buy the product.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | 300 Social Sciences > 330 Economics > Job satisfaction |
| Divisions: | Faculty of Language and Art > Department of Englishpreneurship |
| Depositing User: | Ms Agustin Hesti Pertiwi |
| Date Deposited: | 23 Jun 2020 04:33 |
| Last Modified: | 24 Sep 2020 07:28 |
| URI: | http://repository.unika.ac.id/id/eprint/21388 |
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