Retnawati, Berta Bekti and ARDIAN, ELIA and Farida, Naili (2018) The important role of consumer conviction value in improving intention to buy private label product in Indonesia. The important role of consumer conviction value in improving intention to buy private label product in Indonesia, 23 (2). pp. 193-200. ISSN 1029-3132 .
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Abstract
The purpose of this study is to investigate the price perception, perception of quality, attitudes toward consumer conviction value and intention to buy private label. Seven hypothesis were developed and tested using the data collected from consumers who have tried private labels in Indonesia. The Data was analyzed by SEM to test all the hypotheses. Four of all hypothesis were significant. The novely of the model gave proof that consumer conviction value could be a bridge of the research gap between attitudes and intention to buy. Perception quality of private label towards intention to buy was rejected from this empiric research. The empiric research gives a challenge for private label to further improve the quality of their products to align with the national brands and then it can increase intention to buy private label.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Private labelConsumer conviction valueAttitude toward private labelIntention to buy private label |
| Subjects: | 300 Social Sciences > 330 Economics |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | Ms Berta . |
| Date Deposited: | 18 Nov 2020 04:42 |
| Last Modified: | 21 Mar 2022 04:01 |
| URI: | http://repository.unika.ac.id/id/eprint/20423 |
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