RAMADHINI, ALLYA MAURA (2019) PERUMUSAN BLUE OCEAN STRATEGY SEBAGAI STRATEGI BERSAING PADA ANTARAKATA COFFEETALK. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.
|
Text (COVER)
15.D1.0301 ALLYA MAURA RAMADHINI (1.24)..pdf COVER.pdf Download (1MB) | Preview |
|
|
Text (BAB I)
15.D1.0301 ALLYA MAURA RAMADHINI (1.24)..pdf BAB I.pdf Download (270kB) | Preview |
|
![[img]](https://repository.unika.ac.id/style/images/fileicons/text.png) |
Text (BAB II)
15.D1.0301 ALLYA MAURA RAMADHINI (1.24)..pdf BAB II.pdf Restricted to Registered users only Download (496kB) |
|
|
Text (BAB III)
15.D1.0301 ALLYA MAURA RAMADHINI (1.24)..pdf BAB III.pdf Download (181kB) | Preview |
|
|
Text (BAB IV)
15.D1.0301 ALLYA MAURA RAMADHINI (1.24)..pdf BAB IV.pdf Download (467kB) | Preview |
|
|
Text (BAB V)
15.D1.0301 ALLYA MAURA RAMADHINI (1.24)..pdf BAB V.pdf Download (162kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
15.D1.0301 ALLYA MAURA RAMADHINI (1.24)..pdf DAPUS.pdf Download (151kB) | Preview |
|
|
Text (LAMPIRAN)
15.D1.0301 ALLYA MAURA RAMADHINI (1.24)..pdf LAMP.pdf Download (937kB) | Preview |
Abstract
This study aims to propose a new business strategy for Antarakata Coffeetalk, which is Blue Ocean Strategy. This strategy is implemented with the aim that Antarakata Coffeetalk can make a higher competitive advantage. This research was carried out because there were many new similar competitors who would gradually threaten the existence of Antarakata Coffeetalk as a Coffeeshop. In this study, the respondents were Antarakata Coffeetalk’s consumers based on criteria. This study used primary data obtained from interviews and questionnaires. This data is used to analyze competition factors that will form Canvas Strategy. The competitive advantage of Antarakata Coffeetalk is obtained through a good sales promotion strategy so that it can reach a wider market share. A good sales promotion strategy is one of Antarakata Coffeetalk's efforts to be known in public. In the end, this strategy will make Antarakata Coffeetalk reached a wider consumers. Keywords: Strategy, Blue Ocean /strategy, Competitive Advantage, Coffee shop
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | 600 Technology (Applied sciences) > 650 Management > Business Performance > Business plan |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | Mr Lucius Oentoeng |
| Date Deposited: | 22 Nov 2019 01:38 |
| Last Modified: | 05 Nov 2020 07:52 |
| URI: | http://repository.unika.ac.id/id/eprint/20172 |
Actions (login required)
 |
View Item |
