Hartono, Daniel (2019) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

Preview	Text (COVER) 15.D1.0297 DANIEL HARTONO (3.3)..pdf COVER.pdf Download (426kB) | Preview
Preview	Text (BAB I) 15.D1.0297 DANIEL HARTONO (3.3)..pdf BAB I.pdf Download (291kB) | Preview
	Text (BAB II) 15.D1.0297 DANIEL HARTONO (3.3)..pdf BAB II.pdf Restricted to Registered users only Download (169kB)
Preview	Text (BAB III) 15.D1.0297 DANIEL HARTONO (3.3)..pdf BAB III.pdf Download (340kB) | Preview
Preview	Text (BAB IV) 15.D1.0297 DANIEL HARTONO (3.3)..pdf BAB IV.pdf Download (233kB) | Preview
Preview	Text (BAB V) 15.D1.0297 DANIEL HARTONO (3.3)..pdf BAB V.pdf Download (140kB) | Preview
Preview	Text (DAFTAR PUSTAKA) 15.D1.0297 DANIEL HARTONO (3.3)..pdf DAPUS.pdf Download (265kB) | Preview
Preview	Text (LAMPIRAN) 15.D1.0297 DANIEL HARTONO (3.3)..pdf LAMP.pdf Download (529kB) | Preview

Abstract

This research was motivated by growth which was followed by the increasing need for communication products. Xiaomi is one of the brands of communication equipment manufacturers in the form of smartphones in Indonesia which significantly increases sales in a short period of time. The price factor and product quality are considered by Xiaomi smartphones. This study captures a sample of 100 respondents who purchased Xiaomi smartphones that did discount-smartphone counters in Semarang City. Quantitative analysis: multiple linear regression analysis, F test, t test, and determinant coefficient analysis. The results of this study indicate that Price (X1) and Product Quality (X2) that are agreed simultaneously or together have a significant importance on Purchase Decisions (Y). However, only Price (X1) is significant for the Purchase Decision (Y). While Product Quality (X1) is not significant to the Purchase Decision (Y). Keywords: Price, Product Quality, Purchasing Decision

Actions (login required)

View Item