Prasetya, Gustian Dwi (2019) TANTANGAN TECHNOPRENEURSHIP PADA UMKM BIDANG FASHION DI KOTA SEMARANG. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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Abstract

Technopreneurship role for entrepreneurs to develop businesses so that they can be better known by the wider community.This study aims to determine the Technopreneurship Challenges faced by SMEs owners in the fashion sector in Semarang City. The method used in this study is a qualitative descriptive method in the form of interviews with MSME owners who have applied Technology to their business. The results of this study are that there are still many SMEs owners who experience challenges in running their businesses, one of the challenges faced by the owners of MSMEs is based on their lack of educational background. The efforts made by the SMEs owners in facing the challenge of learning and finding out through their closest colleagues or relatives who are more familiar with e-commerce media. Keywords: Technopreneurship, E-commerce

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