Widiaputri, Teresa Nadia (2019) CONSUMERS’ PERCEPTION ON THE ENGLISH LANGUAGE USAGE IN MAKANENAK BAKEDRICE ADVERTISEMENT THROUGH INSTAGRAM. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.
|
Text (COVER)
14.J2.0027 TERESA NADIA WIDIAPUTRI (5.5)..pdf COVER.pdf Download (1MB) | Preview |
|
|
Text (BAB I)
14.J2.0027 TERESA NADIA WIDIAPUTRI (5.5)..pdf BAB I.pdf Download (136kB) | Preview |
|
![[img]](https://repository.unika.ac.id/style/images/fileicons/text.png) |
Text (BAB II)
14.J2.0027 TERESA NADIA WIDIAPUTRI (5.5)..pdf BAB II.pdf Restricted to Registered users only Download (112kB) |
|
|
Text (BAB III)
14.J2.0027 TERESA NADIA WIDIAPUTRI (5.5)..pdf BAB III.pdf Download (170kB) | Preview |
|
|
Text (BAB IV)
14.J2.0027 TERESA NADIA WIDIAPUTRI (5.5)..pdf BAB IV.pdf Download (411kB) | Preview |
|
|
Text (BAB V)
14.J2.0027 TERESA NADIA WIDIAPUTRI (5.5)..pdf BAB V.pdf Download (128kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
14.J2.0027 TERESA NADIA WIDIAPUTRI (5.5)..pdf DAPUS.pdf Download (140kB) | Preview |
|
|
Text (LAMPIRAN)
14.J2.0027 TERESA NADIA WIDIAPUTRI (5.5)..pdf LAMP.pdf Download (1MB) | Preview |
Abstract
There is a trend that many online shops in Instagram use the English language to promote their products and to communicate with their customers. This research was conducted in order to find out the customers’ perceptions of English usage in Makanenak Bakedrice advertisement through Instagram. The study took a quantitative approach, by which to collect the data, the writer used a closed-ended questionnaire with a Likert Scale. There are ten statements asking customers' perception of the importance of the English usage in the advertisement. Fifty-six customers were Makanenak Bakedrice customers. The data collected were analyzed using SPSS to get descriptive statistics. It was found out that the overall mean is 3.22 suggesting that Makanenak Bakedrice under study have positive perceptions towards English usage in the Makanenak Bakedrice advertisement through Instagram which has an implication for a future prospective role of Instagram advertisement using English language.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | 400 Language |
| Divisions: | Faculty of Language and Art > Department of Englishpreneurship |
| Depositing User: | Mr Lucius Oentoeng |
| Date Deposited: | 22 Nov 2019 01:06 |
| Last Modified: | 19 Nov 2020 06:35 |
| URI: | http://repository.unika.ac.id/id/eprint/19912 |
Actions (login required)
 |
View Item |
