Sari, Tri Artika (2019) PERENCANAAN BISNIS KATERING BAYI DAN ANAK MAESTRO DI KOTA SEMARANG. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.
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Abstract
This study aims to find out business planning on CATERING MAESTRO (Catering Babies and Children) in Semarang City in terms of marketing, operational, human and financial resources. The location of this research is in Semarang. While the object of research that will be lifted in this research is about analysis of business planning of Catering Maestro: Baby and Child Catering in Semarang City. This business plan covers aspects of marketing, human resources, operations, and finances of a business. The type of data in this study are primary and secondary data. In this study, the data collection tool uses: Library Studies and Interviews. Problem solving to be done by the researcher use two approach that is descriptive analysis qualitative. Based on the results of the analysis and discussion can be drawn conclusion as follows: "MAESTRO" business planning in terms of marketing, operational, human and financial resources is feasible because: (1) This is because of the marketing aspect has a clear STP, 7P mix appropriate marketing, projected demand and supply, as well as a clear market share, as well as projections for marketing costs. (2) The technical and operational aspects are also considered feasible due to the existence of a clear business location, and a good business layout. (3) Viewed from the aspect of human resources is considered feasible because it has details about the organizational structure, job description and the number of existing labor. (4) Judging from the financial aspect is considered feasible because it has details about the investment, as well as business feasibility ie NPV positive, PI> 1, PP <5 years, and IRR> interest rate Keywords: business planning, marketing, operational, human resources, finance aspects.
| Item Type: | Thesis (Other) |
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| Subjects: | 600 Technology (Applied sciences) > 650 Management > Business Performance > Business plan |
| Divisions: | Faculty of Law and Communication > Department of Communication Science |
| Depositing User: | Mr Lucius Oentoeng |
| Date Deposited: | 09 Jul 2019 07:43 |
| Last Modified: | 11 Nov 2020 07:51 |
| URI: | http://repository.unika.ac.id/id/eprint/19555 |
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