Putra, Yohanes Tanorian Han (2019) Pengaruh Computer Self Efficacy Terhadap Penggunaan M-commerce Pada Pelaku Usaha Kecil Mikro di Kota Semarang : Suatu Pengembangan Metode TAM. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.
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Abstract
Micro Small Enterprises (MSEs) is one of the business sectors that is able to develop and be consistent in the national economy.MSE) is able to become a good container for the creation of productive employment. But, in the current era of globalization, MSEs are demanded to market their businesses so that they can attract consumers' interest in the business being developed. In addition, with technological advances in this era, individual MSEs are increasingly facilitated in terms of business marketing. This study aims to determine the effect of Computer Self Efficacy on the use of m-commerce in MSEs in the city of Semarang by inviting the TAM theory. The number of samples used was 100 respondents using purposive sampling. The data analysis technic is the Partial Least Square (PLS) Method. The results sho wed that Computer self efficacy had an effect on Actual Usage. Where MSEs have a high confidence in using m-commerce so MSEs have a concession to the convenience and benefits received from the commerce. Perceptions of the benefits received by MSEs make MSEs want to use m-commerce as a means to market their products. So that MSEs use m-commerce regularly every day. Key words : Computer Self Efficacy, Usaha Mikro Kecil, M-commerce, TAM
| Item Type: | Thesis (Other) |
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| Subjects: | 100 Philosophy and Psychology > 150 Psychology > 152 Perception, movement, emotions & drives > Self Efficacy |
| Divisions: | Faculty of Economics and Business > Department of Accounting |
| Depositing User: | Mr Lucius Oentoeng |
| Date Deposited: | 01 Jul 2019 08:27 |
| Last Modified: | 04 Nov 2020 06:42 |
| URI: | http://repository.unika.ac.id/id/eprint/19277 |
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