Dukut, Ekawati Marhaenny MULTICULTURALISM IN THE BEAUTY BUSINESS OF COSMETICS: A STUDY OF POPULAR CULTURE. MULTICULTURALISM IN THE BEAUTY BUSINESS OF COSMETICS: A STUDY OF POPULAR CULTURE.
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Abstract
The study ofpop culture involves studies on the common hopJ)l'ntngs ofevery doy life. Not only can a researcher takes movies or game shows on rhe television scrcen as on academic shuly, but a stmJyon the Maury busmess ofcosmetics is possible. A semiotic study. which alfows not on/yon analysis on the history. ecvnomy. and value :rystem ofa society is employed to find out what makes Americas Estee Lauder and Avon cosmetics become popular. In turn, this method is also used to have some tdea on how Indonesia S Musnl:o Ratu cosmencs become a popular beauty business. Through the beoutybusmess ofcosmerics. there will also be an ,mdcntanding of1he multicu/wral society; which consumes it.
| Item Type: | Article |
|---|---|
| Subjects: | 400 Language |
| Divisions: | Faculty of Language and Art |
| Depositing User: | Ms Ekawati Marhaenny Dukut |
| Date Deposited: | 30 Apr 2019 23:04 |
| Last Modified: | 20 May 2019 17:24 |
| URI: | http://repository.unika.ac.id/id/eprint/18257 |
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